The Simple (and Effective) Way to Grow Your Email List

grow podcast Jun 13, 2017

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he's not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house.

Tweet this Ben Sailer shares the incredible Content Strategy that helped Coschedule build 180K.  Click to listen.

Key Points Discussed:

Content Creation Strategy for Solopreneurs

As a single operating entrepreneur, you wear many hats and managing your time is always a challenge.  Here's a simple process of you follow.

Here's a simple process of you follow.

Step 1

Many times were under the impression that we must deliver long 4,000 to 5,000 word blog post that can take days to write and deliver.  Instead of taking a deep dive, write 1,000 word post focusing on a specific topic or section of the bigger post and break that down into a series of post.

Use free or freemium image editing software to create the images and graphics for the post.

Step 2

If you spend a lot of time and energy on your content, you need to repurpose your content.  Don't write it and hope it will go viral.  Write a simple introduction to the post to your list of subscribers and a link to your post for them to continue reading.

Step 3

Here's the key to growing your subscribers - create a downloadable pdf or bundle of template specific to your post that people would want (just like I'm doing here, click here to download it) in exchange for their email, this is called gated content.  

Some other stuff we created

  • How to decide on the type of resources and templates to create your gated material?

  • What type of material converts well, ie how to checklist, templates?

  • What is your marketing funnel for promoting your content?

Ecommerce Resources Mentioned:

  • CoSchedule get 14 days free
  • Medium to syndicate your content
  • Canva
  • Infogram for making infographics
  • Piktochart for making graphics
  • Grammarly for grammar and spelling checker, this link go to a their "Best Plagiarism Checker & Proofreader" tool.
  • Hemmingway App haven't tried it myself but looks like a neat tool for writing

Sponsors:

  • Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
  • Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
  • Ecommerce Launch Formula to learn how to start an online business